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Freeborn & Peters:
White Papers.

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Joint Ventures in Food: A Tasty Opportunity

Brian A. Smith
Partner, Business Law; Member, Food Industry Team
Freeborn & Peters, Chicago

Brian Smith writes an engaging and easy-to-understand primer on business and tax issues that joint venture parties may face. In using a real-life example, he describes the advantages and disadvantages of joint ventures, cites successful JVs in the food industry and raises important issues for possible joint venture partners to consider.

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Foreign Food in Flux: New U.S. Food Import Safety Standards Stir Up Food for Thought

Steven A. Mange
Senior Counsel, Government and Regulatory Law; Member, Food Industry Team
Freeborn & Peters, Springfield, IL

Jason R. Klinowski
Associate, Litigation; Member, Food Industry Team
Freeborn & Peters, Chicago

Two Freeborn & Peters Food Industry Team members examine the implications of the recent Food Safety Modernization Act (FSMA), the most sweeping changes to food safety regulation since 1938. Messrs. Mange and Klinowski breakdown three key areas of the bill—Foreign Supplier Verification Program, Voluntary Qualified Importer Program and other provisions that affect importers—summarizing requirements and timelines.

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Safeguarding the Special Sauce: Protecting Brand Equity & Innovation in the Food Industry

David L. Ter Molen
Partner, Litigation; Member, Food Industry Team
Freeborn & Peters, Chicago

Which is more important to Coca-Cola: the recipe for its soft drink or the iconic script lettering, bottle shape and red and white logo graphics? The answer, of course, is all are equally important to the brand’s success. David Ter Molen takes a look at how to protect logos, position lines, packaging and other essential intellectual property that are key to a company’s brand. Mini case studies bring to life the need to protect product innovation and trade secrets.

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